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    Program ID - bo051706


    Food Marketing & Kids



    According to the Institute of Medicine, $10 billion a year is spent marketing food to children. How many of those dollars are put toward healthy food messaging?

    If you’re a parent, you probably guessed it's only a fraction compared to the huge sums junk food manufacturers are spending on everything from product tie-ins (aka marketing) to ... wait for it ... “eatertainment.”

    Join host Jerry Kay as we talk about food marketing with Susan Linn, author of a recent book on marketing to children. We’ll also hear how a group of former teachers is building healthy lesson plans for elementary schools.


    This Week's Guests:

    Susan Linn — Author, Psychologist & Associate Director of The Media Center at Judge Baker Children’s Center

    Dr. Linn is a proficient writer and media advocate who has published a number of magazine and newspaper articles related to the harmful effects of advertising on children. The recipient of numerous accolades for television programs she has produced and created, Linn boasts an impressive history in child advocacy as well as national recognition for her efforts, with her work appearing in television programs such as Mr. Rogers’ Neighborhood, Today, and Good Morning America. "This Secret Should Be Told," a children’s program about sexual abuse that aired on WBZ-TV (Boston's CBS affiliate), won a coveted ACT award and earned Linn her second regional Emmy.


    Torrey Lippincott — The Mendez Foundation

    Ms. Lippincott brings nearly 10 years of early childhood teaching and curriculum development experience to The Mendez Foundation, which for more than 20 years has helped schools create safe and positive learning environments by providing award-winning drug and violence prevention curricula to teach students skills, consequences, and confidence.


    More information:

    Books:
  • The North Pole Was Here: Puzzles and Perils at the Top of the World
  • Consuming Kids

    Articles:
  • National Academy of Sciences - Food Marketing to Children & Youth Report
  • New York Times - Federal Advisory Group Calls for Change (registration required)
  • foodconsumer.org - Food Marketing Affects Children’s Dietary Habits

    Web Resources:
  • Campaign for a Commercial Free Childhood
  • Center for Science in the Public Interest – Decrease Marketing of Low-Nutrition Foods to Children
  • Susan Linn's Homepage
  • The Mendez Foundation


  • Resources for Journalists:

    Journalists who are interested in researching stories related to any Beyond Organic show topic are encouraged to contact Straus Communication for additional resources, including trend data, background materials, experts, statistics, images and more. The service is free.

    Please contact Michael Straus at 415-777-1170 x 302 or email for more information.


     


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