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    Program ID - bo062503

    Marketing Organic and Natural

    The U.S. market for goods and services that appeal to consumers who value health, the environment, social justice, personal development and sustainable living is a whopping $226.8 billion. How do companies market to this consumer group? Find out more about this unique group of consumers with our guests.

    Tune is this week with host Jerry Kay, publisher of the Environmental News Network, as we explore this subject.

    This Week's Guests:

    Frank Lampe — Managing partner and co-founder of Natural Business Communications LLC, Broomfield, CO

    Harvey Hartman — Chairman and CEO of The Hartman Group, author of "Reflections on a Cultural Brand: Connecting with Lifestyles." Bellevue, WA

    Steve Demos — Founder and President, White Wave, Boulder, CO

    Resources for Journalists:

    Journalists who are interested in researching stories related to any Beyond Organic show topic are encouraged to contact Straus Communication for additional resources, including trend data, background materials, experts, statistics, images and more. The service is free.

    Please contact Michael Straus at 415-777-1170 x 302 or email for more information.



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